Business Development Manager
Department: General Manager
Requirements:
Job purpose
A Business Development Manager works to improve an organization’s
market position and achieve financial growth. This person defines long-term
organizational strategic goals, builds key customer relationships, identifies
business opportunities, negotiates and closes business deals and maintains
extensive knowledge of current market conditions.
Business Development Managers work in a senior sales
position within the company. It is their job to work with the internal team,
marketing staff, and other managers to increase sales opportunities and thereby
maximize revenue for the company.
To achieve this mission, Business Development Managers need
to search in all markets to find potential new customers, meet them, then
ultimately convert them into clients, and continue to grow their business in
future with the company.
Business Development Managers will also help manage existing clients and ensure they stay satisfied and positive. They meet with the company important clients from times to times to insure customer satisfactions, listen to their needs and solving their problems by finding solutions and services that meet their needs or other clients’ needs in future.
Job Description
The primary role of the Business Development Manager is to
prospect for new clients by networking, direct visiting, phone calling, advertising
or other means of generating interest from potential clients.
He/she may manage the activities of others responsible for developing business for the company. Strategic planning is a key part of this job description, since it is the business manager’s responsibility to develop the pipeline of new business coming in to the company. This requires a thorough knowledge of the market, the solutions/services the company can provide, and of the company’s competitors. The main duties of the Business Development Manager can be summarized as follows:
New Business Development
·
Prospect
for potential new clients and turn this prospects into new relations or
contracts to increase the company income.
· Cold
call as appropriate within Local and international market or geographic area to
ensure a robust pipeline of opportunities. Meet with potential clients for
growing, maintaining, and leveraging company sales business network.
·
Identify
potential clients, and the decision makers within the clients organization.
·
Research,
build and develop relationships with old & new clients.
·
Set
up meetings between client decision makers and company’s practice
leaders/Principals.
·
Plan
approaches and pitches.
·
Work
with as a team to develop the proposals and services that met the client’s
needs, concerns, and objectives.
·
Participate
in pricing the solutions/services.
·
Handle
objections by clarifying, emphasizing agreements and working through
differences to a positive conclusion.
·
Use
a variety of styles to persuade or negotiate with the customers appropriately.
· Present the real image to the management that mirrors the client specification and status.
Client Retention
·
Present
new products and services and enhance existing relationships.
·
Work
with technical staff and other internal colleagues to meet customer needs.
· Arrange and participate in internal and external client debriefs.
Business Development Planning
·
Attend
industrial functions, such as association events and conferences, and provide
feedback and information on market and creative trends.
·
Present
to and consult with mid and senior level management on business trends with a
view to developing new services, products, and distribution channels.
·
Identify
opportunities for campaigns, services, and distribution channels that will lead
to an increase in sales.
·
Using
knowledge of the market and competitors, identify and develop the company’s
unique selling propositions and differentiators.
· Finding & Employee qualified employees to increase the power & efficiency of his division.
Management and Research
·
Submit
weekly progress reports and ensure data is accurate.
·
Ensure
that data is accurately entered and managed within the company’s CRM or other
sales management system.
·
Forecast
sales targets and ensure they are met by the team.
·
Track
and record activity on accounts and help to close deals to meet these targets.
·
Work
with marketing staff to ensure that prerequisites (like prequalification or
getting on a vendor list) are fulfilled within a timely manner.
·
Ensure
all team members represent the company in the best light.
·
Present
business development training and mentoring to business developers and other
internal staff.
·
Research
and develop a thorough understanding of the company’s people and capabilities.
· Understand the company’s goal and purpose so that will continual to enhance the company’s performance.
Education Required
· Bachelor’s degree
· 3-5 years of sales or marketing
experience.
· An MBA is often requested as well.
· Other Skills and Qualifications:
o
Networking,
Persuasion, Prospecting, Public Speaking, Research, Writing, Closing Skills,
Motivation for Sales, Prospecting Skills, Sales Planning, Identification of
Customer Needs and Challenges, Territory Management, Market Knowledge, Meeting
Sales Goals, Professionalism, CRM, and Microsoft Office.
Computer skills:
Computer programs (Word, Excel, PowerPoint, Office).
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